Resources / Glossary / iGaming operator glossary: systems and operating terms
iGaming operator glossary: systems and operating terms
1 min read · Glossary · Rise Betting Solutions
A plain-language reference for common B2B terms across platform, PAM, CRM, back-office and AI operations discussions.
Operator problem
A shared vocabulary makes product, operating and compliance conversations easier to align. These concise definitions are intended for B2B operator teams, not consumer betting guidance.
Built for
Licensed operators and the platform, support, CRM, product and integration teams that run controlled iGaming operations.
Not built for
Consumers looking to gamble. Casino bonus searches. Betting tips or predictions. Real-money casino access. Casino reviews. Gambling help searches.
PAM
Player Account Management: the core system that manages player-related account state and the rules connected to it.
CRM
Customer Relationship Management: the operating layer for consent-aware audience, lifecycle and communication logic.
Back office
The authorised operational environment used for review, support, finance, risk, reporting and controlled actions.